IGMsg plugs into the tools you already use to run your business - Shopify, your CRM, your payments processor, your marketing stack. Plus a full REST API and webhooks so developers can build anything we haven't yet.
If we don't have a native integration for your tool, build one yourself in an hour. Full REST API for automations, posts, and DM logs. Real-time webhooks for every event. HMAC-signed, rate-limited, documented.
REST API at /api/v1 - Bearer token auth, rate-limited 60/min
Different stacks for different teams - here's what your category looks like.
E-commerce brands
Connect Shopify to trigger DMs from new orders, recover abandoned carts, and reply to comments with product links - all without leaving Instagram. Add Razorpay or Stripe for direct checkout links inside DMs.
Best for: Shopify, WooCommerce, Razorpay, Stripe, Shiprocket, Judge.me
Sales & CRM teams
Push every Instagram conversation into your CRM as a contact or lead. Track engagement, attribute revenue back to social, and close the loop on Instagram-sourced pipeline.
Best for: HubSpot, Zoho CRM, LeadSquared, Sell.do
Developers & agencies
Build on top of IGMsg's REST API and webhooks. Pull DM logs into your dashboards, create automations programmatically, or wire IGMsg events into your existing workflow tools.
Best for: REST API, Webhooks, Zapier, Make.com, n8n
Marketers
Add commenters to your Mailchimp audience, sync DM-captured leads to your email funnels, run on-site popups that funnel into DM flows. Close the gap between Instagram engagement and email nurture.
Best for: Mailchimp, Popups, Nitro
D2C with shipping
Keep customers updated on every shipment milestone via DM. Out for delivery, delivered, RTO - automated post-purchase messaging that reduces support tickets and drives repeat purchase.
Best for: Shiprocket, ShipDelight, Return Prime
Loyalty & reviews
Collect Judge.me reviews via DM, award Nector loyalty points for repeat engagement, or power eWards retention programmes - all triggered by Instagram conversations.
Best for: Judge.me, Nector, eWards, ReferRush
Frequently asked questions
Everything about IGMsg integrations, the API, and what's coming next.
IGMsg currently ships 3 live integrations - Shopify, plus a full REST API, Webhooks, and a Message Delivery Webhook for developers. 31+ more integrations are on the roadmap, including WooCommerce, Razorpay, Stripe, Zapier, Make.com, Slack, HubSpot, Zoho CRM, and Shiprocket. Customers vote on which we build next.
No. Live integrations like Shopify connect with one click via OAuth - no code required. Only the REST API and Webhooks require developer skills, and those are documented in plain English with copy-paste curl and Node.js examples at /docs/api.
The REST API is included in all paid IGMsg plans. The free plan does not include API access. Rate-limited at 60 requests per minute per token. Token-based authentication, no setup, no separate billing.
Every webhook delivery is signed with HMAC-SHA256 using a per-endpoint secret. The signature includes a timestamp to prevent replay attacks. Endpoints must be HTTPS. Failed deliveries retry with exponential backoff (1m, 5m, 15m, 1h, 4h) and auto-disable after 20 consecutive failures.
We prioritise based on customer demand. The fastest way to bump a specific integration up the queue is to email hello@igmsg.com or use the request form on this page. Paying customers' requests are prioritised over free users.
Yes - that's exactly what the API is for. Common patterns: pulling DM logs into your CRM, programmatically creating automations from a Shopify product import, triggering downstream workflows when a comment matches a keyword. Full reference at /docs/api.
A native Zapier integration is on the roadmap. In the meantime, you can use IGMsg's REST API + Webhooks with Zapier's Webhooks by Zapier action to achieve the same outcome - every event in IGMsg can trigger a Zap.
Yes. All integrations are included in your IGMsg plan at no extra cost. You only pay for the third-party tool's own subscription (e.g. Shopify, Stripe, Zapier) if they charge - IGMsg never charges for the integration itself.
Start with one integration. Build the rest.
Connect Shopify in two clicks. Hit the API in five minutes. Add more as your stack grows. Free plan covers your first 1,000 DMs.