How do I set up auto reply on Instagram?

Connect your Instagram Business or Creator account to IGMsg via OAuth (about 60 seconds, no password sharing), pick a post or Story, choose your trigger keyword (or respond to everything), and write the reply. From that moment every matching comment or Story reply gets your automatic response instantly.

Can Instagram auto-reply to DMs?

Under Meta's rules, tools can automatically message people who engage first - by commenting on your post or replying to your Story. That opens a messaging window where IGMsg delivers your DM (with links and buttons) instantly. Cold auto-DMs to strangers are not possible through the official API, which is what keeps your account safe.

Is auto reply allowed on Instagram, or will I get banned?

Auto reply is fully allowed when it runs on Instagram's official Messaging API, which is exactly how IGMsg works - OAuth connection, Meta-sanctioned endpoints, platform rate limits respected. Tools that ask for your password or puppet your account through a browser are the ones that get accounts banned.

Can the auto reply include the person's username or a link?

Yes. Replies support the @username variable, emojis, links, and tappable call-to-action buttons in DMs - so "Hey {username}, here's your guide" with a button lands seconds after they comment.

What's the difference between auto reply and an Instagram bot?

An "Instagram bot" usually logs in as you with your password and fakes human activity - against Meta's terms and a ban risk. Auto reply through IGMsg is the sanctioned version: Instagram itself notifies us of the comment or Story reply via webhook, and the response goes through the official API. Same convenience, zero account risk.

Will people get spammed if they comment many times?

No. IGMsg deduplicates automatically - each person gets exactly one DM per automation no matter how many times they comment, and you can rotate multiple reply variants so your public replies never look robotic.

Is there a free Instagram auto reply tool?

Yes - IGMsg's Starter plan is free forever (no credit card) and includes 1 Instagram account, 3 automations, and 500 DMs/month. Paid plans with unlimited DMs start at $7/month or $59/year.

Instagram Auto Reply

Instagram auto reply that never sleeps

Reply to every comment publicly, DM every keyword commenter, and answer every Story reply - automatically, in under 3 seconds, on Instagram's official API. While you film the next Reel, IGMsg answers the last one.

Start free - no card See how it works

Free forever planOfficial Meta APILive in 2 minutes

fitwith.samInstagram business

dani.k PLAN

Check your DMs, Dani!

Commented PLAN - 3:12 AM

Hey @dani.k! Here's the free 4-week training plan. Start Monday?

Get the plan

Replied to your story - 3:14 AM

how much is coaching?

1:1 coaching starts at $89/month. Book a free intro call here:

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Answered at3:12 AM

3 kinds of replyall on autopilot

<3sEvery reply
24/7Every timezone
3 in 1Comments, DMs, Stories
OfficialMeta Messaging API

Definition

What is Instagram auto reply?

Instagram auto reply automatically answers people who engage with you: a public reply under a comment, a DM when someone comments a keyword, or a DM when they reply to your Story.

IGMsg sends all three through Instagram's official Messaging API in under 3 seconds, one DM per person, with no password and no bots.

Three modes

One tool, three kinds of auto reply.

Every way someone engages with you on Instagram, answered automatically.

Auto reply to comments

Post a public reply under every comment - "Sent! Check your DMs" - so commenters know to look, and your comment count keeps climbing.

Rotating variants keep it natural.

MOST USED

Auto-DM keyword commenters

"Comment GUIDE and it's yours" - anyone who comments your keyword gets your link in their DMs within 3 seconds, with their @username and a tappable button.

Full comment-to-DM guide →

Auto-DM Story replies

"Reply PRICE before this disappears" - every Story reply gets an instant answer while the intent is hot. Stories die in 24 hours; your replies shouldn't.

Story automation details →

How it works

Set up Instagram auto reply in 3 steps.

Under 2 minutes from signup to your first automatic reply. No code, no password sharing.

1
Connect your account
One-tap login with your Instagram Business or Creator account. IGMsg never asks for your password.
2
Pick the trigger
A keyword ("GUIDE", "PRICE"), contains-match, or reply to everything - on a post, Reel, Live, or Story.
3
Write the reply once
Public reply, DM with a link button, or both. IGMsg answers everyone from then on - in under 3 seconds.

Compare

Auto reply vs doing it yourself vs bots.

Compare	Replying manually	Password "bots"	IGMsg auto reply
Speed	Hours (or never)	Minutes	Under 3 seconds
Account safety	Safe	Ban risk (against ToS)	Official Meta API
Scales with a viral post	No - you drown	Erratic	Yes - every commenter
Captures leads	If you copy-paste	No	Automatic lead list
Works while you sleep	No	Until it's blocked	24/7, every timezone

Features

Small details that make replies convert.

Keyword triggers

Exact match, contains, or reply to everything - per post, Reel, Live or Story.

Link and pay buttons

Every DM can carry one tappable button - a link, or a Razorpay or Stripe pay link.

Reply variants

Rotate several versions of your reply so a busy post never looks robotic.

One DM per person

Someone comments five times? They still get one DM per automation.

Followers-only option

Only DM people who follow you, if you prefer.

Lead list

Everyone who engages is saved with their username - tag them, add notes, send to Slack or Notion.

FAQ

Instagram auto reply FAQ.

Straight answers before you switch on your first automation.

Still curious?

Write to us and a real person replies, usually within a few hours.

hello@igmsg.com

Instagram auto reply automatically responds to people who engage with your account - a public reply under their comment, a DM when they comment a keyword, or a DM when they reply to your Story. IGMsg does all three through Instagram's official Messaging API: you set the trigger and the message once, and every response goes out in under 3 seconds, 24/7.