Instagram auto reply that never sleeps
Reply to every comment publicly, DM every keyword commenter, and answer every Story reply - automatically, in under 3 seconds, on Instagram's official API. While you film the next Reel, IGMsg answers the last one.
4.8 / 5 from 2,000+ creators & brands
One tool, three kinds of auto reply
Every way someone engages with you on Instagram, answered automatically.
Auto reply to comments
Post a public reply under every comment - "Sent! Check your DMs 📩" - so commenters know to look, and your comment count keeps climbing.
Rotating variants keep it natural.
Auto-DM keyword commenters
"Comment GUIDE and it's yours" - anyone who comments your keyword gets your link in their DMs within 3 seconds, personalized with their @username and a tappable button.
Full comment-to-DM guide →Auto-DM Story replies
"Reply PRICE before this disappears" - every Story reply gets an instant answer while the intent is hot. Stories die in 24 hours; your replies shouldn't.
Story automation details →Set up Instagram auto reply in 3 steps
Under 2 minutes from signup to your first automatic reply. No code, no password sharing.
Connect your account
One-tap OAuth with your Instagram Business or Creator account. We never see your password.
Pick the trigger
A keyword ("GUIDE", "PRICE"), contains-match, or reply to everything - on a post, Reel, Live, or Story.
Write the reply once
Public reply, DM with a link button, or both. IGMsg answers everyone from then on - in under 3 seconds.
Auto reply vs doing it yourself vs bots
| Replying manually | Password "bots" | IGMsg auto reply | |
|---|---|---|---|
| Speed | Hours (or never) | Minutes | Under 3 seconds |
| Account safety | Safe | Ban risk (against ToS) | Official Meta API |
| Scales with a viral post | No - you drown | Erratic | Yes - every commenter |
| Captures leads | If you copy-paste | No | Automatic + CSV export |
| Works while you sleep | No | Until it's blocked | 24/7, every timezone |
Instagram auto reply FAQ
Instagram auto reply automatically responds to people who engage with your account - a public reply under their comment, a DM when they comment a keyword, or a DM when they reply to your Story. IGMsg does all three through Instagram's official Messaging API: you set the trigger and the message once, and every response goes out in under 3 seconds, 24/7.
Connect your Instagram Business or Creator account to IGMsg via OAuth (about 60 seconds, no password sharing), pick a post or Story, choose your trigger keyword (or respond to everything), and write the reply. From that moment every matching comment or Story reply gets your automatic response instantly.
Under Meta's rules, tools can automatically message people who engage first - by commenting on your post or replying to your Story. That opens a messaging window where IGMsg delivers your DM (with links and buttons) instantly. Cold auto-DMs to strangers are not possible through the official API, which is what keeps your account safe.
Auto reply is fully allowed when it runs on Instagram's official Messaging API, which is exactly how IGMsg works - OAuth connection, Meta-sanctioned endpoints, platform rate limits respected. Tools that ask for your password or puppet your account through a browser are the ones that get accounts banned.
Yes. Replies support the @username variable, emojis, links, and tappable call-to-action buttons in DMs - so "Hey {username}, here's your guide 👉" with a button lands seconds after they comment.
An "Instagram bot" usually logs in as you with your password and fakes human activity - against Meta's terms and a ban risk. Auto reply through IGMsg is the sanctioned version: Instagram itself notifies us of the comment or Story reply via webhook, and the response goes through the official API. Same convenience, zero account risk.
No. IGMsg deduplicates automatically - each person gets exactly one DM per automation no matter how many times they comment, and you can rotate multiple reply variants so your public replies never look robotic.
Yes - IGMsg's Starter plan is free forever (no credit card) and includes 1 Instagram account, 2 automations, and 300 DMs/month. Paid plans with unlimited DMs start at $14/month or $99/year.
Stop leaving comments on read
Free forever plan - 1 Instagram account, 2 automations, and 300 DMs/month. Your first auto reply can be live in the next 2 minutes.
Set up Instagram auto reply free