Skip to content

Questions about IGMsg, answered

Everything people ask before they switch on their first automation: what it costs, what Instagram allows, what happens at the limits, and how to get the most replies.

Getting started

What is IGMsg?

IGMsg is an Instagram DM automation tool. When someone comments a keyword on your post, Reel or Live, or replies to your Story, IGMsg sends them a DM within seconds - usually with a link, a payment link or a question that captures their email or phone number. It runs on Meta's official Instagram API. How comment-to-DM works →

Is IGMsg free?

Yes. The Starter plan is free forever with no card: 1 Instagram account, 3 automations and 500 DMs a month. Paid plans start at $7/mo for 5,000 DMs, and Pro at $14/mo is unlimited. Create a free account →

How long does setup take?

About two minutes: sign up, connect your Instagram account with Instagram login, pick a post, type a keyword, write the DM and switch it on. No code. Step-by-step guide →

Which Instagram accounts work with IGMsg?

Instagram Professional accounts - Business or Creator. Switching is free and takes about 30 seconds in Instagram settings. Personal accounts can't use Meta's messaging API, so no tool can automate DMs on them legitimately. Connect your account →

Do I need a Facebook Page?

No. IGMsg connects with Instagram login, so you sign in with your Instagram Professional account directly.

Pricing and plans

How much does IGMsg cost?

Starter is free. Creator is $7/mo or $59/yr with 5,000 DMs a month and no IGMsg branding. Pro is $14/mo or $99/yr and includes unlimited DMs, follow-ups, lead export and no IGMsg branding. Business is $49/mo or $399/yr with 5 Instagram accounts, 5 teammates, the API and the AI inbox agent. Indian buyers can pay in rupees with UPI. See all plans →

Is IGMsg priced per contact like ManyChat?

No. IGMsg plans are flat, with no contact limit, and Pro has unlimited DMs, so a Reel that goes viral doesn't move you to a more expensive tier. ManyChat prices by contacts - its free plan covers 25 contacts and Essential covers 250. IGMsg vs ManyChat →

What happens when I hit the free plan's monthly DM limit?

New comments stop getting automated DMs until the limit resets on the 1st, or until you upgrade. Your automations stay as they are; upgrading turns DMs back on straight away. This is the most common reason people upgrade: a post takes off and the free 500 DMs run out mid-month. Compare plans →

Can I pay with UPI or in rupees?

Yes. In India every plan, including the lifetime deal, is billed in rupees through Razorpay - UPI, Indian cards and netbanking all work. Outside India you pay in US dollars by card.

Is there a free trial of the paid plans?

You don't need one - the free plan never expires, so you can test on a real post first. Your first paid subscription also has a 14-day money-back guarantee. Refund policy →

Is there a yearly discount?

Yes. Pro is $99/yr instead of paying monthly all year, which works out to $8.25/mo.

Is there a lifetime deal?

Yes: Lifetime Pro and Lifetime Pro + AI are one-time payments with unlimited DMs and no renewals, limited to 100 seats. The lifetime page shows the live price and seats left. Lifetime deal →

Can I cancel or change plans anytime?

Yes. Cancel from the billing page and you keep the plan until the end of the period you paid for. Upgrades happen in place, and you are never billed for two plans at once.

Which plan should I choose?

Start on the free plan and test one post. Move to Creator when you run past 500 DMs a month, and to Pro for unlimited DMs, follow-ups, lead export or one automation on every post. Choose Business if you run several brands or clients, need teammates, the API or the AI agent that answers DMs for you. Pricing →

Free PDF · 13 pages The Comment-to-DM Playbook 30 copy-paste keyword + DM scripts for creators, coaches, stores and agencies. Get it free

Safety and Instagram's rules

Is IGMsg allowed by Instagram?

Yes. IGMsg uses Meta's official Instagram Messaging API, the same route Meta built for businesses to answer comments and messages. It never asks for your password, never scrapes, and never automates likes, follows or cold DMs. Is DM automation allowed? →

Will my account get banned or shadowbanned?

Accounts get penalised for bot behaviour: password-sharing tools, mass follows, scraping and cold DMs. Replying by DM to someone who commented on your post is the use Meta's API is built for. IGMsg also caps how fast DMs go out on big posts and rotates message variants so replies don't look copied. Will Instagram ban you? →

How many DMs can I send per hour?

Instagram allows up to 750 private replies per hour per account. Each IGMsg automation can also be capped (up to 200 an hour); anything over the cap is queued and sent newest-first instead of being dropped. Instagram DM limits →

Can I DM people who didn't comment or message me?

No. Meta only lets businesses message people who interacted first - a comment, a Story reply or a DM - and IGMsg follows that rule. Cold outreach tools that do otherwise put accounts at risk.

Does IGMsg see my Instagram password?

No. You connect with Instagram's own login screen and can remove IGMsg's access from Instagram settings at any time. Privacy policy →

What data does IGMsg store?

What it needs to run your automations: the commenter's Instagram username, the comment that triggered the DM, delivery status, and any email or phone number they chose to send you. You can export your leads, and deleting your account deletes them. Privacy policy →

Features

Does it work on Reels, posts and Lives?

Yes - posts, Reels and Lives, plus Story replies. On paid plans, one automation can cover every post, including future ones.

Can the DM include a link button?

Yes. Each DM can carry a button with your link, or a Razorpay or Stripe payment link so people can buy without leaving Instagram. Sell in the DM →

Can IGMsg collect emails and phone numbers?

Yes, on every plan. Turn on contact capture and the DM asks for an email or phone number; the reply is saved on the lead and you can send an automatic thank-you. Build an email list →

Does it reply to the comment publicly too?

Optionally. IGMsg can post a short public reply such as "Sent! Check your DMs", with rotating variants. People who aren't your followers get the DM in Message Requests, so the public reply is what tells them to look. Message Requests explained →

How do keyword triggers work?

Pick a match mode: Contains (the keyword anywhere in the comment), Exact (the whole comment) or Any comment. Add several keywords per automation - other spellings, other languages, even emoji. Keyword match modes →

Can I send follow-up messages?

Yes, on paid plans. You set one or more follow-up messages after the first DM, and each goes out only while Instagram's 24-hour messaging window is still open.

Is there an AI that answers DMs?

Yes. The AI inbox agent answers questions in DMs using only the business details you give it, starts in a review-first dry-run mode, and hands over to you when someone asks for a human. It's on Business and Lifetime Pro + AI.

Does IGMsg work for agencies with several clients?

Yes. Business connects 5 Instagram accounts and adds 5 teammate logins; billing and account connections stay with the owner. For agencies →

Results and best practices

When do people comment on a post?

Most comments arrive in the first hours after you post, but posts keep collecting them for weeks from Explore, search and shares. Switch the automation on before you post and leave it running.

What keyword should I use?

One short word that matches your offer and is easy to type - LINK, PRICE, INFO or GUIDE. Use Contains matching and add variations, because people write "link please", add emoji or type in their own language. Comment keyword ideas →

What should the DM say?

Thank them, deliver what you promised in one line, and put the offer in the button text itself (for example "Get 10% off"). Keep it short - Instagram rejects DMs over 1,000 characters. DM templates →

Is there a free resource with ready-made scripts?

Yes - the Comment-to-DM Playbook: 30 keyword and DM scripts for creators, coaches, stores, agencies and local businesses, with Hinglish versions. It's a free PDF. Get the free playbook →

IGMsg compared

How is IGMsg different from ManyChat?

IGMsg does one job - Instagram comments and Story replies into DMs - and prices it flat with unlimited DMs. ManyChat is a broader chatbot builder priced by contacts. Pick ManyChat for multi-channel flows; pick IGMsg if Instagram is your channel and you want a price that doesn't climb as you grow. IGMsg vs ManyChat →

What is the best Instagram DM automation tool?

It depends on the job. We compared seven tools on price, limits and features, with prices taken from each vendor's own pricing page. Best DM automation tools →

Is IGMsg good for Indian businesses?

It's built for them: rupee pricing, UPI through Razorpay, Razorpay payment links inside the DM, and keywords that work in Hinglish or any language. Instagram DM automation in India →

Still have a question?

Email hello@igmsg.com or use the contact form - a person answers. Or start free and try it on your next post; the free plan never expires.

Your comments are already asking. Answer them all.

Free forever plan. Official Meta API. First automation live in about 2 minutes.