Real results from IGMsg accounts: how many DMs went out, how many people they reached, and the exact setup behind them. Accounts are anonymised, and we only show what we can measure - we don't see our customers' sales.
Numbers as of October 14, 2026
A hair-care clinic · Health & beauty clinic
61,755 DMs delivered in three months, one automation per post
A clinic posting treatment content gave every post its own comment-to-DM automation, in its audience's own language.
61,755DMs delivered
55,312people reached
4,470DMs on its busiest day
96.5%delivery rate
What they set up
43 automations - one per post, each with keywords in the audience's language
A public reply under every comment so people knew to check their DMs
A link button on 6 of those automations
A follow-up message on one automation
The lesson: Volume came from consistency, not one viral post: every new post went live with its own keyword the same day, so the clinic never lost a commenter.
July - October 2026
A small hardware brand · D2C product brand
One Reel, one automation, 7,952 DMs
A small brand posted a product demo Reel and asked viewers to comment a single word.
7,952DMs delivered
7,923people reached
1automation
99.3%delivery rate
What they set up
Keywords in three languages for the same word, so international viewers matched
A DM personalised with {{username}} that explained the product
A button with the offer in the label (product link + 10% off)
A public reply under each comment and message variants so replies never looked copied
The lesson: Putting the offer in the button text itself gave people a reason to tap before reading the message.