Mailchimp + Instagram DM automation
Move people from an Instagram comment into your Mailchimp audience in one step, then let your existing welcome sequence do the rest.
Use cases
What you can do with IGMsg + Mailchimp
Add commenters to a Mailchimp audience or tag when they comment "SUBSCRIBE".
DM your Mailchimp-hosted signup or lead-magnet link to everyone who engages.
Trigger a Mailchimp automation (welcome, freebie delivery) from an Instagram keyword.
Segment new subscribers by the campaign or post that brought them in.
Setup
How to connect Mailchimp with IGMsg today
A one-click native Mailchimp integration is on our roadmap. In the meantime, here are the reliable ways to connect the two right now - both fully supported.
Link Mailchimp inside the DM
The simplest path: put your Mailchimp link - a checkout, form, page, or invite - into the automated DM. When someone comments your keyword or replies to your Story, they get it instantly. Works today, no setup required.
Connect via webhooks & REST API
For two-way data, use IGMsg's REST API and HMAC-signed webhooks. Fire Mailchimp actions from a new keyword match, DM sent, or Story reply - directly or through Zapier, Make, or n8n.
Mailchimp integration - FAQ
Today, either DM your Mailchimp signup link in the auto-reply, or push commenters into a Mailchimp audience via IGMsg's webhooks/REST API (directly or through Zapier/Make). A native integration is planned.
Use a clear opt-in - e.g. DM a signup link the person taps - so subscribers consent before they're added.
More integrations
Turn Instagram into your pipeline
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