Google Sheets + Instagram DM automation
Sync DM logs and lead data straight to a Google Sheet - the simplest way to build your own reports, share with stakeholders, or feed downstream tools.
Use cases
What you can do with IGMsg + Google Sheets
Add a new row for every commenter who matches a keyword.
Build pivot tables and charts on Instagram engagement without extra tools.
Hand clients a live Google Sheet of the leads you captured for them.
Use the sheet as a source for mail-merge or other spreadsheet-driven workflows.
Setup
How to connect Google Sheets with IGMsg today
A one-click native Google Sheets integration is on our roadmap. In the meantime, here are the reliable ways to connect the two right now - both fully supported.
Link Google Sheets inside the DM
The simplest path: put your Google Sheets link - a checkout, form, page, or invite - into the automated DM. When someone comments your keyword or replies to your Story, they get it instantly. Works today, no setup required.
Connect via webhooks & REST API
For two-way data, use IGMsg's REST API and HMAC-signed webhooks. Fire Google Sheets actions from a new keyword match, DM sent, or Story reply - directly or through Zapier, Make, or n8n.
Google Sheets integration - FAQ
Connect IGMsg's webhook to a Google Sheets "add row" action (most easily via Zapier/Make), or call the Sheets API from your own webhook handler. A native option is on the roadmap.
Google Sheets handles large lead lists comfortably; for very high volume, sync to a database instead.
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