Zapier + Instagram DM automation
Pipe IGMsg events - a new keyword comment, a Story reply, a DM sent - into Zapier and trigger workflows across 6,000+ apps. Add Instagram lead capture to the automations you already run.
Use cases
What you can do with IGMsg + Zapier
Send every new commenter to a Google Sheet, CRM, or email list the instant they trigger an automation.
Kick off a multi-step Zap (enrich → tag → notify sales) from a single Instagram comment.
Post a Slack or email alert when a high-intent keyword like "PRICING" is matched.
Fan one Instagram lead out to your CRM, your ESP, and your spreadsheet at once.
Setup
How to connect Zapier with IGMsg today
A one-click native Zapier integration is on our roadmap. In the meantime, here are the reliable ways to connect the two right now - both fully supported.
Link Zapier inside the DM
The simplest path: put your Zapier link - a checkout, form, page, or invite - into the automated DM. When someone comments your keyword or replies to your Story, they get it instantly. Works today, no setup required.
Connect via webhooks & REST API
For two-way data, use IGMsg's REST API and HMAC-signed webhooks. Fire Zapier actions from a new keyword match, DM sent, or Story reply - directly or through Zapier, Make, or n8n.
Zapier integration - FAQ
A native Zapier app is on our roadmap. Today you can connect the two using IGMsg's webhooks and REST API as the trigger/action layer for your Zaps.
IGMsg fires webhook events for DMs sent, delivery failures, and keyword matches - each can become a Zap trigger via a webhook step.
More integrations
Turn Instagram into your pipeline
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