Reply PRICE
Sell from a Story
"Reply PRICE for the details" - DM the product, price, and shop link to everyone who replies.
Instagram Story Automation Beta
Every Story reply becomes an automatic DM
Post a Story, invite a reply - "reply PRICE", "reply LINK" - and IGMsg answers every responder with your message, link, and a tappable button in seconds. Story replies are your warmest leads; never leave one on read again.
Free forever planOfficial Meta APILive in 2 minutes
- <3sReply sent
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- 1-clickInstagram connect
- OfficialMeta Messaging API
Definition
What is Instagram Story automation?
Instagram Story automation sends a DM to anyone who replies to your Story, matched on a keyword or on every reply.
IGMsg delivers your link, code or message through Instagram's official Messaging API in under 3 seconds and saves each responder as a lead. Pair it with comment-to-DM automation to cover feed and Stories.
How it works
From Story reply to DM in four steps.
- 1
Connect Instagram
One-click, password-free connect for your Instagram Business or Creator account.
- 2
Create a Story automation
Set trigger keywords like "PRICE" or "LINK" - or switch on "respond to any reply" to answer everyone.
- 3
Write your DM
Add your message with the @username variable and a tappable button. Add variants to stay natural.
- 4
Post a Story and relax
Invite a reply in your Story. Every matching reply triggers an instant DM. Track it all from your dashboard.
Comments vs Stories
Which automation should you use?
They solve different moments - most creators run both.
| Compare | Comment-to-DM | Story automation |
|---|---|---|
| Triggers on | Comments on posts, Reels and Lives | Replies to your Stories |
| Best for | Evergreen posts and viral Reels | Launches, polls and 24-hour offers |
| Lead temperature | Warm - public interest | Hot - a 1:1 conversation already started |
| Lifespan | As long as the post is live | The 24 hours your Story is up |
| Trigger options | Exact / contains / any comment | Keyword match or any reply |
Want the feed side too? See Instagram comment-to-DM automation.
Use cases
What to automate from a Story.
Stories are made for prompts. Add a "reply X" call to action and let the DMs flow.
Reply LINK
Send any link
"Reply LINK and I'll send it" - skip the link-sticker debate and DM the URL directly to repliers.
Reply YES
Turn questions into DMs
"Want the recipe? Reply YES" - ask a question in your Story and DM the next step to everyone who answers.
Reply EARLY
Run launches and waitlists
"Reply EARLY for first access" - build a hot launch list from a 24-hour Story and DM the link.
Reply CALL
Book calls and sessions
"Reply CALL to book" - send your booking link to people the moment they raise their hand.
Any reply
Answer every single reply
Switch on "respond to any reply" so every Story reply gets an instant, on-brand response - no keyword needed.
Features
Everything your Story replies need.
Keyword or any-reply
Trigger on specific words like "PRICE", or respond to every Story reply - your choice per automation.
Tappable link buttons
Attach a button (title + URL) to each DM so repliers reach your page in one tap.
Message variants
Add several versions; IGMsg rotates them so a popular Story never sends the same line twice.
Automatic dedup
Each person gets one DM per automation even if they reply to your Story several times.
Personal touch
Use the @username variable to greet every replier by their Instagram handle.
Multi-account support
Run Story automations across several connected accounts from a single dashboard.
Real-time analytics
Track DMs sent and link clicks per Story automation. Export leads to CSV on paid plans.
Official Messaging API
Replies are sent inside Meta's sanctioned messaging window - no bots, no password sharing.
Works with comments too
Pair Story automations with comment-to-DM so your whole account is covered.
FAQ
Story automation questions.
Straight answers before you switch on your first automation.
Instagram Story automation automatically sends a direct message to anyone who replies to your Instagram Story. When a follower replies to your Story, IGMsg matches the reply against your keywords (or responds to every reply) and instantly DMs them your link, code, or message through Instagram's official Messaging API.
Comment automation triggers when someone comments on a feed post, Reel, or Live. Story automation triggers when someone replies to your Story. Stories vanish in 24 hours, so they create urgency and very warm, conversational replies - ideal for launches, polls, and time-limited offers. Many users run both side by side.
Yes. When someone replies to your Story they start a conversation, which opens a standard messaging window under Meta's rules. IGMsg answers inside that window using Instagram's official Messaging API - no bots, no password sharing, no scraping - so your account stays fully compliant.
Both. Set specific keywords (exact or contains match) so only "PRICE" or "LINK" triggers a DM, or switch on "respond to any reply" so every single Story reply gets your automated message.
Under 3 seconds. Instagram delivers the Story reply to IGMsg by webhook almost instantly, and we send your DM right after checking your keyword and deduplication rules.
Yes. Story-reply DMs support text, emojis, the @username variable, and a tappable call-to-action button (title + URL) - perfect for sending a shop link, booking page, or download.
No. IGMsg deduplicates per automation, so each person receives one DM even if they reply to your Story several times.
Story automation is available to all plans, including the free Starter plan. It's currently in Beta, so we're actively expanding it - no credit card required to try it.