IGMsg vs Spur
Spur is a conversational commerce platform for WhatsApp, Instagram, Facebook and live chat, built for online stores. IGMsg is dedicated to one job: auto-DM every commenter who types your keyword - with a free forever plan instead of a trial.
Where IGMsg wins
For Instagram comment-to-DM, the focused tool is faster to set up and easier to afford.
Spur fits if you need
- A broader, more complex toolkit
IGMsg wins if you want
- A free forever plan - Spur has a 7-day trial
- Unlimited DMs from $14/mo
- Built only for Instagram comment-to-DM and story replies
- Pay in rupees with UPI in India
- First automation live in about 2 minutes
Feature-by-feature breakdown
| Feature | IGMsg | Spur |
|---|---|---|
| Instagram comment-to-DM automation | ||
| Free plan | 500 DMs/mo | |
| Free trial | Free plan instead | 7 days |
| Cheapest paid plan (monthly) | $7/mo, 5,000 DMs | $15/mo |
| Cheapest paid plan (billed yearly) | $59/yr ($4.92/mo) | $144/yr ($12/mo) |
| Automations on the cheapest paid plan | 3 | 3 flows (IG & FB) |
| Unlimited DMs | $14/mo or $99/yr | Not listed on pricing page |
| Story reply automation | Beta | Not listed on pricing page |
| Pay in rupees with UPI | ||
| WhatsApp automation | From AI Start ($31/mo yearly) | |
| Shopify | Order webhook for sales tracking | Integration from AI Start ($31/mo yearly) |
Spur details are from its own pricing page, checked October 14, 2026, and can change. Check their site for the latest.
Which should you pick?
If your store sells through WhatsApp as much as Instagram and you want Shopify and WhatsApp automation in one inbox, Spur's depth pays for itself from its AI Start plan. If your main goal is running comment-to-DM campaigns on Instagram, IGMsg is the simpler, cheaper pick - with unlimited DMs from $14/mo and a free plan to prove it first.
Still weighing options? See the full roundup of the best Instagram DM automation tools.
IGMsg vs Spur - answered
Switching from Spur?
Send us your keywords and messages and we'll help you rebuild them in IGMsg for free.
hello@igmsg.com