For Real Estate Agents
Instagram DM automation for real estate agents.
Every "PRICE?" comment is a potential sale. IGMsg sends listing details, virtual tours, and open house info straight to interested buyers - while the lead is still hot.
Trusted by 2,000+ creators & brands
New leads
+47 / week
Showings
+52%
jane.realtor
Instagram · 2m ago
🏡 Just listed - 3bd in Maple Heights. Comment "TOUR" for full details & virtual tour.
firstbuyer TOUR please 🙏
dan.invests price?
jane.realtor
Active now
Hi @firstbuyer! Love that you're interested 🏡
Full specs, photos & a 3D walkthrough below. DM me for a private showing!
🔑 View listing → jane.realty/maple
Sent in 1.9s · via IGMsg
Used by 1,700+ real estate agents across the US
The problem
Every hot lead you don't reply to goes to another agent.
You post a listing. Within minutes people comment "Price?", "Still available?", "Can I tour it?" - they're ready to transact.
But you're showing a house, at a closing, or off-duty. 72% of real estate buyers go with the first agent who responds. You can't afford to be slow.
- Leads fade in under 60 minutes
- You lose deals to faster agents
- Manual follow-up doesn't scale
The solution
IGMsg replies in 3 seconds. Always.
Set up a flow per listing. Someone comments "PRICE" - they get price, bedrooms, square footage, and a virtual tour link instantly. You're the first agent in their DMs, every single time.
- Beat every agent to the reply
- Share Zillow, Matterport, PDFs
- Capture leads while you sleep
Use Cases
6 ways agents close more deals
Open house RSVPs
"Comment OPENHOUSE for the address." IGMsg sends the time, location, and confirmation - fills your Saturday.
Instant listing details
"Comment PRICE" - send square footage, beds/baths, asking price, and a link to the full listing.
Virtual tours
Send Matterport or video tour links to interested buyers - pre-qualify them before scheduling in-person showings.
Buyer guides
Deliver first-time buyer PDFs or home-seller checklists to build authority and capture contact info.
Mortgage calculators
DM your preferred lender calculator or rate sheet to buyers researching affordability.
Neighborhood reports
"Comment AREA" to get school ratings, price trends, and local amenities - hyperlocal marketing made easy.
Results
Closings start with speed-to-lead.
Real estate agent averages after 30 days on IGMsg.
More buyer inquiries
Tracked qualified conversations from IG.
Reply speed
Faster than any human agent can move.
Open house attendance
Automated RSVPs get people to show up.
"I closed 3 deals in the first 6 weeks from leads IGMsg captured while I was with other clients. The speed-to-reply is the entire game in this business - and now I win it every time."
Built for realtors
Tools agents actually use.
Per-listing flows
Different listings, different keywords, different DMs - unlimited.
Official Meta API
100% compliant. No bots, no scraping, no account bans.
Embedded CTAs
Direct buttons for tour links, calendars, or lender pre-approvals.
Lead tracking
Know which listings are generating the most inbound buyer interest.
FAQ
Real estate FAQ
Be the first agent to every lead.
Speed-to-reply wins deals. Set up your first listing flow in 5 minutes - free to start.