Instagram DM automation for real estate agents.
Every "PRICE?" comment is a potential sale. IGMsg sends listing details, virtual tours, and open house info straight to interested buyers - while the lead is still hot.
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firstbuyer 
dan.invests What switches on the moment a buyer comments
From missed DMs to booked results.
Every hot lead you don't reply to goes to another agent.
You post a listing. Within minutes people comment "Price?", "Still available?", "Can I tour it?" - they're ready to transact.
But you're showing a house, at a closing, or off-duty. 72% of real estate buyers go with the first agent who responds. You can't afford to be slow.
- Leads fade in under 60 minutes
- You lose deals to faster agents
- Manual follow-up doesn't scale
IGMsg replies in 3 seconds. Always.
Set up a flow per listing. Someone comments "PRICE" - they get price, bedrooms, square footage, and a virtual tour link instantly. You're the first agent in their DMs, every single time.
- Beat every agent to the reply
- Share Zillow, Matterport, PDFs
- Capture leads while you sleep
6 ways agents close more deals
Open house RSVPs
"Comment OPENHOUSE for the address." IGMsg sends the time, location, and confirmation - fills your Saturday.
Instant listing details
"Comment PRICE" - send square footage, beds/baths, asking price, and a link to the full listing.
Virtual tours
Send Matterport or video tour links to interested buyers - pre-qualify them before scheduling in-person showings.
Buyer guides
Deliver first-time buyer PDFs or home-seller checklists to build authority and save every commenter as a lead.
Mortgage calculators
DM your preferred lender calculator or rate sheet to buyers researching affordability.
Neighborhood reports
"Comment AREA" to get school ratings, price trends, and local amenities - hyperlocal marketing made easy.
Live in 2 minutes. No tech skills.
If you can post a reel, you can set this up.
- 1
Connect Instagram
One secure login with Instagram's official API. No password shared.
Continue with Instagram - 2
Pick a post and keyword
Choose any post or reel and the word people should comment.
KEYWORDTOUR+ add - 3
Write your DM. Done.
Add your listing link as a button. Every new comment gets it in seconds.
Hi {name}! Here's what you asked forView the listingLive
Speed-to-lead, without being glued to your phone.
What the automation does on every listing post - the mechanics, not a projection.
Reply speed
Listing details reach the buyer while they're still looking at the photos.
Per buyer
One message per person per listing, no matter how many times they comment.
Saved with the listing
Every inquiry is saved against the post it came from, ready for your follow-up call.
Tools agents actually use.
Per-listing flows
Different listings, different keywords, different DMs - unlimited.
Official Meta API
100% compliant. No bots, no scraping, no account bans.
Embedded CTAs
Direct buttons for tour links, calendars, or lender pre-approvals.
Lead tracking
Know which listings are generating the most inbound buyer interest.