HubSpot + Instagram DM automation
Bring Instagram into your HubSpot pipeline. Capture every commenter as a contact, log DM engagement, and attribute revenue back to the post that started the conversation.
Use cases
What you can do with IGMsg + HubSpot
Create or update a HubSpot contact automatically when someone triggers an automation.
Log each DM sent as a HubSpot engagement on the contact timeline.
Trigger a HubSpot workflow (nurture, lead score, task) from an Instagram keyword.
Attribute closed revenue back to the Instagram post and keyword that sourced the lead.
Setup
How to connect HubSpot with IGMsg today
A one-click native HubSpot integration is on our roadmap. In the meantime, here are the reliable ways to connect the two right now - both fully supported.
Link HubSpot inside the DM
The simplest path: put your HubSpot link - a checkout, form, page, or invite - into the automated DM. When someone comments your keyword or replies to your Story, they get it instantly. Works today, no setup required.
Connect via webhooks & REST API
For two-way data, use IGMsg's REST API and HMAC-signed webhooks. Fire HubSpot actions from a new keyword match, DM sent, or Story reply - directly or through Zapier, Make, or n8n.
HubSpot integration - FAQ
Use IGMsg's webhooks/REST API to create contacts and log engagements via HubSpot's API (directly or through Zapier/Make). A native HubSpot app is planned.
No - match on the Instagram handle or email so repeat commenters update the same HubSpot contact.
More integrations
Turn Instagram into your pipeline
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