For E-commerce & D2C Brands

Turn Instagram comments into sales.

Every comment on your product post is a buyer raising their hand. IGMsg DMs them the discount code, product link, or bundle - instantly, before they scroll away.

Start free - no credit card See pricing

Trusted by 2,000+ creators & brands

Conversion

+47%

Codes sent

+1.2k today

noor.thelabel

Instagram · 2m ago

✨ Summer drop is live! Comment "SAVE20" for 20% off your first order.

emma.shops SAVE20 🛍️

lukeryan need this!

Auto DM

noor.thelabel

Active now

Hey @emma.shops! Thanks for the love 💛

Your 20% off code is ready - use it at checkout:

🛍️ Code: SAVE20 · shop.noor/new

Auto-sent in 1.6s · via IGMsg

Powering growth for 3,400+ D2C brands

+47%

comment-to-purchase rate

$12.40

avg CPA reduction

2.8x

return on ad spend

68%

DM open rate

The problem

Your ad gets 2,000 comments. Your store gets 12 orders.

Instagram shoppers comment "price?", "link?", and "where can I buy this?" constantly. But your team can't DM them back fast enough - and Meta's link-in-bio friction kills conversions.

Every hour a buyer waits is a buyer lost. Most high-intent shoppers never get a reply at all.

Cart abandonment from link friction
Discount codes buried in captions
Engagement that never becomes revenue

The solution

IGMsg closes the loop - comment to cart.

Someone comments "DEAL" on your post - they get a DM with the discount code and a direct product link. No tapping through your bio. No friction. Just checkout.

One-tap checkout from DMs
Track conversions per keyword
Recover lost sales on autopilot

Use Cases

6 proven plays for D2C brands

Every one of these runs entirely on autopilot once set up.

Discount code drops

"Comment DEAL for 20% off." Your shoppers get a one-time promo code and a direct product link - instantly.

New product launches

Tease a product and DM early access to every commenter. Sell out drops in under an hour.

Back-in-stock alerts

"Comment NOTIFY to be alerted." Collect demand and DM shoppers the moment inventory lands.

VIP waitlist access

Offer early checkout links to waitlist subscribers before public launch - rewards loyalty.

Bundle offers

Promote a bundle with a single keyword and send the curated checkout directly to interested buyers.

UGC campaigns

Ask customers to tag your brand and auto-DM a thank-you plus referral code - grow organically.

Results

Real revenue, not vanity metrics.

Median performance across D2C brands after 60 days on IGMsg.

+47%

Conversion lift

From Instagram ad traffic vs link-in-bio flow.

-41%

Lower CPA

Cost per acquisition drops when checkout is a tap away.

68%

DM open rate

Crushes email's 18% open rate. Every time.

"We did $184K in attributable sales through IGMsg in the first 90 days. Our Instagram ads used to hit a wall at checkout - now every commenter gets the product link and code in their DMs. It genuinely changed our unit economics."

Jordan Park

Founder, Northshore Apparel · Shopify Plus

Built for commerce

Features that actually drive revenue.

Product-specific flows

Run different DM flows for every SKU - no more generic messages.

Discount code delivery

Drop single-use or public promo codes straight into DMs automatically.

Public comment replies

Auto-reply under the comment too - social proof drives more comments.

Revenue analytics

Track attributed orders, conversion rate, and revenue per automation.

FAQ

E-commerce questions answered

Yes - IGMsg works with Shopify, WooCommerce, BigCommerce, Magento, and any platform with a public URL. We don't need a formal integration because we send shoppers straight to your product or checkout URLs.

Brands typically see 8-15% comment-to-purchase rates with IGMsg - compared to 0.5-1.5% when shoppers have to navigate through a link-in-bio. The exact number depends on your price point and creative.

Yes. Use different keywords for different products - "SHOES" sends the sneaker link, "HOODIE" sends the hoodie link. Or run a single catch-all keyword that DMs the full collection.

Yes - use unique UTM parameters or one-time discount codes per flow. Our analytics dashboard ties DM triggers to click-through, and you can cross-reference with your store's attribution.

All paid plans include unlimited DMs - there's no monthly cap. The free plan covers 1,000 DMs per month, so most stores start free and upgrade as their campaigns take off. See the pricing page for details.

Absolutely - IGMsg is ideal for paid Instagram ads. When you boost a post with a comment-to-DM CTA, engagement skyrockets and every commenter enters your automation. Cheapest-to-convert funnel we've seen.

Turn every comment into a customer.

Launch your first revenue-driving DM automation in under 5 minutes. Free to start - scale when you see the numbers.

Start free - no credit card See plans & pricing

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