14 Instagram DM templates

Ready-to-paste DMs for the moment someone comments your keyword: sending a link, a freebie, a discount, a booking link or a story reply.

Free, no sign-up needed

Sending a link

Simple link drop Keyword: LINK

Hey {{username}}! Here's the link you asked for 👇 [link] Enjoy, and let me know what you think!

Link with a reason to click Keyword: SHOP

Hi {{username}}! Here it is: [link] It's the exact one from the Reel. Sizes go fast, so grab yours while it's in stock.

Several links in one DM Keyword: LIST

Hey {{username}}! Everything from the video, in one place: 1. [item one] [link] 2. [item two] [link] 3. [item three] [link]

Lead magnets and freebies

Free guide Keyword: GUIDE

Hey {{username}}! Here's your free guide 👇 [link] Start with page 3, it's the part most people find useful first.

Free checklist with a follow-up question Keyword: CHECKLIST

Hi {{username}}, here's the checklist: [link] Quick question: what are you working on right now? I might have something more specific for you.

Email capture Keyword: FREE

Hey {{username}}! I'll send the full guide to your email so you don't lose it. What's the best email for you?

Discounts and sales

Discount code Keyword: CODE

Hey {{username}}! Your code is [CODE] for [X]% off 🎉 Use it here: [link]

Payment link for a product Keyword: BUY

Hi {{username}}! Here's where you can get it: [payment link] Any questions before you order? Just reply here.

Product details first Keyword: PRICE

Hey {{username}}! It's [price], and it includes [what's included]. Here's the page with everything: [link]

Calls, bookings and waitlists

Booking link Keyword: BOOK

Hi {{username}}! Here's my calendar, pick any time that suits you: [booking link]

Qualify before booking Keyword: CALL

Hey {{username}}, thanks for reaching out! Before we book, what's the one thing you'd most like help with?

Waitlist Keyword: WAITLIST

You're in, {{username}}! Join the waitlist here so you hear first: [link]

Story replies

Story keyword reply Keyword: YES

Hey {{username}}! Thanks for replying to my story. Here's what I promised: [link]

Story poll follow-up Keyword: MORE

Hi {{username}}! You wanted more on this, so here's the full breakdown: [link]

{{username}} is replaced with the commenter's name when IGMsg sends the DM. Replace anything in [brackets] with your own details. Instagram allows up to 1,000 characters in a DM.

Send these automatically

IGMsg sends the DM the moment someone comments your keyword, on Meta's official API. The free plan includes 500 DMs a month and you never share your Instagram password.

Start free

Questions

How long can an Instagram DM be?

Up to 1,000 characters. Short is better: the person asked for one thing, so lead with it.

Should the DM ask a question?

Often, yes. A question invites a reply, which starts a real conversation and keeps the chat open for follow-ups.

Can I add a button to the DM?

Yes. With IGMsg you can add a link button under the message, and on paid plans the button can be a payment link.

More free tools

Comment-to-DM CTA generator: Caption lines, a public reply and the DM, from your keyword and offer.
DM time-saved calculator: How many hours a month replying to comments by hand really costs you.