How much time do comment replies cost you?
Enter how often you post and how many people comment. See how many DMs that is each month and how many hours answering them by hand takes.
Free, no sign-up needed
At about 779 DMs a month, the Creator plan would cover this automatically.
How it's worked out: posts per week × 4.33 weeks × comments per post × the share asking for the DM, then multiplied by your seconds per reply. It counts only replying, not the replies you miss while you're asleep or offline.
Send these automatically
IGMsg sends the DM the moment someone comments your keyword, on Meta's official API. The free plan includes 500 DMs a month and you never share your Instagram password.
Start freeQuestions
How long does a manual reply take?
Usually 30 seconds to a minute: open the comment, find the person's profile, paste the link, send. It adds up quickly on a post that takes off.
Does replying late matter?
Yes. People expect the link while they're still looking at your post, and many move on if it arrives hours later.
Is it allowed to automate Instagram DMs?
Yes, when it runs on Meta's official API, as IGMsg does. Tools that ask for your password break Instagram's rules.
More free tools
- Comment-to-DM CTA generator: Caption lines, a public reply and the DM, from your keyword and offer.
- Instagram DM templates: Ready-to-paste DMs for links, freebies, discounts, bookings and more.