Selling in the DM · 1 min read · 4 steps

Sell in the DM with a payment link

Attach a one-tap Razorpay or Stripe checkout link to your automated DM so buyers pay without ever leaving Instagram.

Sell in the DM attaches a one-tap checkout link to your automated message, so a commenter can pay you without ever leaving Instagram. The money lands in your own Razorpay or Stripe account.

Connect a payment provider

Open Integrations from the sidebar and connect Razorpay (INR) or Stripe (USD and more) with your API keys. IGMsg stores them encrypted.

Enable Sell in the DM on your automation

Edit the automation, open the Sell in the DM section, and switch it on. Pick the payment connection you just added.

Set the amount and label

Enter the price and currency. IGMsg generates a fresh payment link per buyer and shows a button like Pay ₹499. You can override the button label.

Go live and track sales

Save and activate. Every matching comment now receives your DM with a checkout button, and each sale is attributed back to the exact automation that earned it in your analytics.

Frequently asked questions

Where does the money go?

Directly into your own Razorpay or Stripe account. IGMsg generates the link but never holds your funds.

Which currencies are supported?

Razorpay handles INR; Stripe handles USD and other major currencies. The button shows the correct symbol automatically.

Can I see which automation made a sale?

Yes. Revenue is attributed per automation in your analytics, so you can see exactly what is earning.

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