Sell in the DM attaches a one-tap checkout link to your automated message, so a commenter can pay you without ever leaving Instagram. The money lands in your own Razorpay or Stripe account.
Connect a payment provider
Open Integrations from the sidebar and connect Razorpay (INR) or Stripe (USD and more) with your API keys. IGMsg stores them encrypted.
Enable Sell in the DM on your automation
Edit the automation, open the Sell in the DM section, and switch it on. Pick the payment connection you just added.
Set the amount and label
Enter the price and currency. IGMsg generates a fresh payment link per buyer and shows a button like Pay ₹499. You can override the button label.
Go live and track sales
Save and activate. Every matching comment now receives your DM with a checkout button, and each sale is attributed back to the exact automation that earned it in your analytics.