For Salons

Instagram DM automation built for salons.

Book appointments from every Instagram comment.

Beauty discovery happens on Instagram. A great transformation post triggers dozens of "how much?" and "can I book?" comments - and every unanswered comment is a client walking past your door. IGMsg DMs your prices and booking link the instant someone comments, 24/7, through Meta's official API.

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Free forever planNo credit cardOfficial Meta API

salons.coInstagram post

Reel

Liked by alex.r and others

Comment BOOK to grab a slot - DMs you my calendar.

alex.r BOOK

sam.k book please!

salons.coActive now

Commented BOOK on your post

BOOK

Hi Alex! Thanks for commenting BOOK.

Here's what you asked for - tap below.

Open the link

Sent in 2 sec

Comment to DMkeyword BOOK

Lead savedevery commenter

Why automate

The problems IGMsg solves for salons.

If any of these sound familiar, your inbox is your real growth bottleneck - not your content.

Without IGMsg

Price questions repeat on every post - your team types the same reply 50× a week
Slow inbox response means clients book the salon down the street instead
You can't put 12 service prices in your bio link
Walk-in enquiries from Instagram never make it to your booking calendar
Stylists at the chair can't pause to reply to DMs during a service

With IGMsg

Every comment answered in seconds.

Your link in their DMs within seconds, 24/7
Optional public reply so others join in
Every commenter saved as a lead
Official Meta API - your account stays safe

Switch to autopilot, free

Real workflows

Keyword examples for salons.

Pick a trigger word, write the DM, activate. Each example is a complete automation you can ship today.

BOOK

DM your booking link (Fresha, Vagaro, Calendly, or your own page).

PRICE

Send a service menu with current pricing for the treatment shown in the post.

BRIDAL

Reply with your bridal package PDF + consultation booking link.

COLOR

Send your colour-correction price list and current promo code.

CONSULT

DM a 15-minute virtual consult booking link.

Your own keyword

Any word works - exact, contains or any-word matching.

Set it up free

How it works

Three steps. Live in minutes.

1
Post your transformation
Caption ends with: "Comment BOOK to grab a slot - DMs you my calendar."
2
IGMsg sends the calendar link
Every commenter gets the booking link within 2 seconds. Your stylists never pause.
3
Bookings come in while you work
You see the leads in the Live Activity feed. Follow up only with VIPs.

Safe for your Instagram account.

IGMsg runs on Meta's official Instagram Messaging API. There's no documented case of a Business or Creator account being banned for using API-based comment-to-DM. Read our full safety post for the honest answer.

No password sharing · Meta App Review approved · Per-hour rate limits built in

Frequently asked questions

Questions from salons.

Does this work with Fresha, Vagaro, Square Appointments, or my booking tool?

Yes. The DM contains a link - you can paste any booking URL into the DM template. If your tool supports webhooks, you can use IGMsg's public webhooks to push the lead straight into your CRM.

My salon has multiple stylists. Can each one have a different booking link?

Yes. Run a different automation per stylist's post - e.g., on Stylist A's posts the keyword BOOK sends her calendar; on Stylist B's posts it sends his. IGMsg lets you set up unlimited automations per Instagram account on paid plans.

Will this work for my spa's high-end treatments?

Yes - and it often works better for premium services because each DM is more valuable. High-ticket clients respond strongly to a sub-2-second DM (it feels personal). Keep the message short and offer a consultation, not a hard sell.

Can I A/B test which CTA wins - BOOK vs PRICE vs CONSULT?

Yes. Run different posts with different keyword CTAs and watch DM volume in the dashboard. Most salons find PRICE captures the most volume but BOOK captures the highest-intent leads.

Is this safe for my Instagram account?

Completely. IGMsg uses Meta's official Instagram Messaging API - the same API Meta-approved business tools use. Read our full safety post for details.

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