For Restaurants

Instagram DM automation built for restaurants.

Turn Instagram cravings into reservations.

Most diners decide where to eat by scrolling Instagram. When a foodie comments on your latest dish, they're a hot lead - but by the time you reply, dinner's over. IGMsg sends your menu, reservation link, or special-event info as a DM within 2 seconds of any matching comment. Through Meta's official Messaging API, so your account stays safe.

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Free forever planNo credit cardOfficial Meta API

restaurants.coInstagram post

Reel

Liked by alex.r and others

Comment MENU for our full Diwali menu - DMs you the PDF.

alex.r MENU

sam.k menu please!

restaurants.coActive now

Commented MENU on your post

Hi Alex! Thanks for commenting MENU.

Here's what you asked for - tap below.

Open the link

Sent in 2 sec

Comment to DMkeyword MENU

Lead savedevery commenter

Why automate

The problems IGMsg solves for restaurants.

If any of these sound familiar, your inbox is your real growth bottleneck - not your content.

Without IGMsg

Dinner-rush DMs pile up and stay unanswered for hours
Comments like "how much?" and "are you open?" never get a reply
You can't post a clickable menu link in your bio AND your latest reel
Reservation enquiries bury under tags and emoji replies
Event/catering leads slip through because no one watches the inbox at midnight

With IGMsg

Every comment answered in seconds.

Your link in their DMs within seconds, 24/7
Optional public reply so others join in
Every commenter saved as a lead
Official Meta API - your account stays safe

Switch to autopilot, free

Real workflows

Keyword examples for restaurants.

Pick a trigger word, write the DM, activate. Each example is a complete automation you can ship today.

Auto-DM your latest menu PDF, food photo gallery, or order link.

BOOK

Send a reservation link (DotPe, Resy, Zomato Book, OpenTable, or your own page).

EVENT

Reply with private dining or catering enquiry forms.

ORDER

Send the Swiggy/Zomato/UberEats link for the dish someone just commented on.

BRUNCH

Send weekend timings + a one-tap reservation link for the meal someone asked about.

Your own keyword

Any word works - exact, contains or any-word matching.

Set it up free

How it works

Three steps. Live in minutes.

1
Post your dish
Caption: "Comment MENU for our full Diwali menu - DMs you the PDF."
2
IGMsg auto-replies
Every commenter gets the menu PDF + reservation link in their DMs within 2 seconds.
3
You see the leads, not the noise
The Live Activity feed shows you who asked. Follow up only with the warmest leads.

Safe for your Instagram account.

IGMsg runs on Meta's official Instagram Messaging API. There's no documented case of a Business or Creator account being banned for using API-based comment-to-DM. Read our full safety post for the honest answer.

No password sharing · Meta App Review approved · Per-hour rate limits built in

Frequently asked questions

Questions from restaurants.

Will Instagram restrict my restaurant account for using automation?

No. IGMsg uses Meta's official Instagram Messaging API. Restaurants using comment-to-DM via the official API have no documented restrictions. The bans you've heard of came from grey-market browser bots that log in with your password - IGMsg never does that.

Can I auto-DM the link to my Swiggy / Zomato / DoorDash listing?

Yes. The DM body is just text + a link - you can paste your delivery platform URL, UPI link, reservation page, or anything else. Different keyword per post if you want different links per dish.

Does this work on Stories too, or just feed posts and Reels?

Comment-to-DM works on every public post type that accepts comments - feed posts, Reels, and carousels. Stories use a different "story reply" trigger which is also supported.

I run multiple outlets / brands. Can I manage them all?

Yes. Connect each Instagram Business account separately (one per outlet) and run independent automations on each. Paid plans support multiple connected accounts; see pricing.

How does this integrate with my POS or table-booking software?

IGMsg sends DMs with links - those links can point at any external booking page (DotPe, Resy, Zomato Book, OpenTable, your own site). For deeper integrations (auto-creating a reservation in your POS), our public REST API and webhooks let you build any custom flow you need.

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